How can I ensure our tech courses stand out in the vast ocean of Google search results? While we had high-quality content, discoverability and performance were falling short — especially on slow networks and older devices.
To tackle this, I implemented server-side rendering (SSR) using Next.js, enabling search engines to properly index our dynamic content and improve rankings dramatically.
I also introduced custom branding tools for teachers — allowing them to tailor their course pages with unique visuals and metadata, giving each course a strong individual identity.
On the performance front, I built an image optimization layer using a proxy service, converting images to the WebP format on-the-fly. This reduced page load times significantly and boosted our Core Web Vitals scores.
Together, these efforts led to faster page loads, better discoverability, and personalized experiences — making the platform more competitive in both SEO and UX.
